Effective Date: 12/16/25

This Privacy Policy explains the privacy practices of {{business.legal_name}}, operating the website(s) {{business.website_url}}. This notice applies solely to information collected by our websites and services.

It informs you about:

• The types of information we collect
  
• How we use your information and with whom we may share it
  
• Your choices regarding your data
  
• The security measures in place to protect your information
  
• How to correct inaccuracies or manage your data
  

Who We Are

• Legal Business Name: Spaceflight Human Optimization and Performance
  
• Brand Names: SHOP Summit
  
• Location: Houston, TX
  
• Websites: https://spaceflighthumanoptimization.com/
  

Personal Data We Collect & Why

We only collect information that you voluntarily provide, such as through forms, email, SMS, or other direct communication. We will not sell or rent your information.

Types of Data Collected:

Contact & Personal Information:

• Name, email, phone number, and physical address
  
• Company or business information (if submitted)
  
• Payment information when making purchases or requesting quotes
  
• Consent and opt-in records for communications (email, SMS, etc.)
  

Website & Device Data:

• IP address, browser type, device information
  
• Website usage patterns and analytics
  
• Cookies and similar tracking technologies
  

Customer Communication & Service Records:

• Service requests, inquiries, appointment details, preferences, and feedback
  
• Records of prior interactions to improve services and support
  

Comments & Public Interactions:

• Data submitted in comment forms, IP address, browser info
  
• Optional hashed email for profile images (Gravatar or similar)
  

How We Use Your Information

We use collected data to:

• Respond to inquiries, provide information, and fulfill requests
  
• Communicate regarding appointments, updates, and promotions
  
• Improve website functionality, user experience, and marketing
  
• Maintain records of your consent, preferences, and service history
  
• Analyze site and marketing performance using tools like Google Analytics and Facebook Pixel
  

We do not sell or rent personal information. Aggregated, non-identifiable data may be shared for internal analytics or marketing.

Marketing & Targeted Ads

We may use cookies and tracking technologies to deliver personalized marketing, including:

• Targeted advertising via Google Ads and Facebook Pixel
  
• Measuring effectiveness of marketing campaigns and website engagement
  

Opting Out of Ads:

• To opt out of Google Ads targeted ads, visit Google Ad Settings
  
• To opt out of Facebook Ads targeting, visit Facebook Ad Settings

Cookies & Tracking Technologies

Cookies are used to:

• Analyze site traffic and usage patterns
  
• Remember user preferences
  
• Deliver personalized marketing and ads
  
• Improve website functionality and experience
  

You may manage or disable cookies via your browser; some site features may be limited if cookies are disabled.

Embedded Content from Other Websites

Embedded content (e.g., videos, images, articles) may behave as if you visited the third-party site. These sites may collect data, use cookies, or track your interactions. Spaceflight Human Optimization and Performance is not responsible for third-party privacy practices and encourages reviewing their policies.

Data Retention

• Personal information collected via forms or comments is retained indefinitely for future reference and service improvement
  
• Some data may be retained for legal, administrative, or security purposes
  

Your Rights

You have the right to:

• Access, update, or delete personal information
  
• Opt out of marketing emails or SMS
  
• Withdraw consent for future communications
  
• Request details on how your data is processed
  
• Lodge complaints with supervisory authorities
  

To exercise these rights, contact {{business.contact_name}} at {{business.email}} or {{business.phone}}

CAN-SPAM & Email Marketing

We comply with the CAN-SPAM Act:

• Emails include accurate subject lines and sender info
  
• Emails contain our physical address and a clear unsubscribe option
  
• Emails are sent only to opted-in users or existing clients
  
• Opt-out requests are promptly honored
  

Information Sharing & Disclosure

We may share data in limited circumstances:

• Service Providers: Vendors assisting with operations (payment, scheduling, SMS delivery) under strict confidentiality
  
• Legal Compliance: Required by law, legal process, or to protect rights
  
• Business Transfers: During mergers, acquisitions, or asset sales; data remains protected
  

SMS opt-in data is excluded from all third-party sharing except approved SMS providers.

Data Security

We maintain reasonable security measures: SSL encryption, secure storage, access controls, employee training, and disaster recovery. Absolute security cannot be guaranteed.

Children’s Privacy

We do not knowingly collect personal information from children under 18. If a child submits information, parents/guardians may contact us to request deletion.

Changes to This Privacy Policy

Updates may occur periodically. The latest version is always available on the website. Significant changes will be communicated by email or website notice.

Contact Us

For privacy concerns, contact:

Spaceflight Human Optimization and Performance
P.O. Box 580062
Houston, TX 77258

By using our website or services, you consent to this Privacy Policy.